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Sir Christopher Bland
Chairman, British Telecommunications plc
Communication for
a Better World
The CTO may be 100 years old, but its mission has never been more relevant.
Today 'globalisation' is the focus of protest and debate. Is it a charter
for exploitation or the route to wider prosperity? Who better to take
an informed view on that topic than an organisation which focuses on communication
and whose members embrace both advanced economies and developing countries?
For BT's part, while there is undoubtedly a negative side to globalisation,
we believe that the links created by communications technology are generally
a positive force, a force that must be harnessed for progress.
Our vision is of a communications-rich world - a world in which everyone,
irrespective of nationality, culture, class or education, can benefit
from the power of communication skills and technology.
And we are not alone in identifying communications as a key enabler of
a more sustainable global society. Many organisations have highlighted
the potential benefits information and communications technologies can
bring to communities around the world.
For example the Internet has the capacity to provide remote communities
and poorer countries with easy and cheap access to information, to facilitate
major advances in health and education, to improve transparency and accountability,
and to empower small businesses and organisations.
And basic cross-border communications have enabled personal and cultural
connections to develop between billions of people.
Communications technologies have placed within our reach the economic
potential to deliver an improved standard of living across the world.
For the first time we may have the global tools, knowledge and capacity
to tackle some of our most basic human needs, whilst simultaneously driving
innovation and progress.
So globalisation need not be the fiend that some portray.
Of course the process of globalisation is not new. However, it is true
to say that the rate of change in the last two to three decades has been
dramatic.
In all sectors of society the impacts of globalisation have been felt.
For example, international bank lending grew from $265 billion in 1975
to $4.2 trillion in 1994. Foreign Direct Investment expanded 20 times
in 25 years, from $21.5 billion in 1972 to $400 billion in 1997. The Internet
took only four years to reach 50 million users, compared to 13 years for
television and 16 years for computers. International tourism doubled between
1980 and 1996, to 590 million travellers a year. International brands,
sporting heroes and Hollywood stars are recognised in the poorest countries
and the most remote regions whlist the plight of such regions is carried
by satellite into the homes of the first world. In 1900 there were 180
international non-governmental organisations; today there are over 5,000.
And man's discernible influence on the environment has global consequences
that don't respect national boundaries.
Now, more than ever before, we need to work together to foster the possibilities
of digital inclusion that globalisation could deliver.
We cannot - and, indeed, should not - turn back the clock and reverse
globalisation. To do so would be to miss out on all the potential benefits
of an interconnected world.
Rather, national and international society needs to harness globalisation
for the better. We need to work with the grain of change rather than against
it, and shape globalisation to meet our economic, social and environmental
objectives.
Bt's premise is simple: globalisation can only succeed, and will only
bring its many benefits, if it is aligned with the principles of sustainable
development, enhances cultural diversity and respects a universal set
of core international ethical standards.
A digitally enabled and literate world has much to offer and in BT we
view the challenge of closing the 'digital divide' in terms of the three
'C's: connectivity, content and capability.
Connectivity is about providing access and this requires market conditions
that encourage investment in the necessary infrastructure. In our experience
an open, competitive market place is a pre-requisite.
But providing digital access is just the first stage in bridging the
divide.
For access is pointless if the content can't be exploited to the economic
and social benefit of the user. Currently most Internet content is in
English and is aimed at people in the more wealthy sectors of society
and the more wealthy nations.
The third critical element is capability. This covers the skills needed
by people to use the Internet, by organisations and businesses to place
suitable material on the web, and by telecommunication operators to create
robust, efficient and economic infrastructure. It's in this last area
that the CTO has played such an important role over the last century.
In BT we contribute to the three Cs in many ways.
In the UK we have established innovative ways of providing access to
the disadvantaged in society, and have worked in partnership with government
to deliver affordable connections into schools, libraries and deprived
neighbourhoods.
We are helping the UK government to meet its ambitious target of all
government services on line by 2005. And an exciting new project called
Connected Earth will see the creation of the first web based museum to
be underpinned by a series of major physical collections, distributed
amongst a network of major museums. This unique combination will enable
visitors to enjoy unlimited access to historic telecommunication materials
of international importance, regardless of geography.
Our schools programme which aims at developing crucial communication
skills for young people has now reached over 1 million pupils and its
web site regularly receives over 500,000 visitors a month.
The Commonwealth has an important role to play in delivering this vision
of a better, digitally connected world. We in BT have been proud to have
contributed to the developments over the past 100 years and look forward
to playing our part in the next.
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