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H.E. Datuk Amar Leo Moggie
Minister of Energy, Communications and Multimedia, Malaysia
Gearing Up for Convergence and Mobility
Setting out ones vision of the future is always risky. But setting out
ones vision of the future of the ICT sector is surely a task that can
only be approached with significant trepidation. Since some form of crystal-gazing
is called for in an article such as this, however, it might be safe to
say that on the basis of the pace of technology development and the trends
in the demands of the marketplace, "convergence" and "mobility"
will likely be the key themes that would dominate the ICT landscape over
the next decade.
This article will look at the implications of convergence and mobility
on the telecommunications services industry and discuss the role of government
in making the convergence of the telecommunications, broadcasting and
online services sectors as painless as possible.
THE INTERNET
The growth of the Internet had been phenomenal. The Internet has begun
to redefine the way people communicate. When connected to the Internet,
the PC becomes a communications terminal for accessing information, for
listening to online "radio" programs, for watching video-clips,
for messaging, and many others.
The Internet has also begun to redefine the way businesses are conducted.
It provides global marketing reach, facilitates collaborative product
design, integrates supply chain management, and enables information to
be widely shared.
The Internet has given users a foretaste of media convergence; it may
only be a matter of time before the traditional media such as voice telephony,
audio and video broadcast, fax services, and audiotext services become
subsumed by a new Internet that will be faster and easier to use.
MOBILE COMMUNICATIONS
Another phenomenon that is taking place is the demand for communications
services for users on the move. It started with the explosive growth of
mobile cellular services. Although the demand for mobile voice services
continues to grow, the demand for mobile messaging and informational services
is even stronger. Many countries today experience strong growths in SMS
messages. The GSM Association estimates 18 billion SMS are being sent
globally each month. The US has seen the explosive growth of Wi-Fi (also
known as 802.11b) wireless Ethernet that provides high-speed wireless
Internet access to interactive multimedia content.
The marriage between the Internet and broadband wireless access to provide
unfettered high-speed connectivity to a rich conglomeration of services
and information seems to be a natural extension of the two separate market
phenomena we see developing.
NEW DEMANDS FOR A NEW NETWORK
What does this mean for traditional operators such as telecommunications
services providers?
Let's not forget that the telecommunications industry has served us well
for much of the 20th century. Its key product, voice telephony, has contributed
to the rapid growth of trade and commerce by enabling people to communicate
efficiently regardless of distance.
The telephone network that was designed to carry voice services is also
robust. Apart from voice it also supports fax services for the carriage
of text and graphical information. Today, it provides connectivity between
machines and computers by carrying the data by which machines and computers
communicate.
But the telephone network is clearly creaking at the seams with these
new demands. In many countries and on many major international telecommunications
routes, voice is no longer the biggest traffic stream carried by the telephony
network; a technology developed to carry voice cannot be expected to carry
non-voice traffic just as efficiently.
Continuing to carry out incremental patchwork to extend the functionalities
of the telephone network is not a long-term option. It is rather like
realigning and widening old roads to convert them to modern highways;
the end result can be expensive and less than satisfactory.
We should instead look to building out a separate core IP network designed
to carry rich multimedia information that connects to users on the move
using technologies like Wi-Fi. Users on the move would mean individuals
whose work involves the use of computers away from their desks. They could
be salespersons at customers' premises showing the latest range of products
from an online catalogue. They could be students working on their assignments
in the park. This segment of users would not require 3G technologies.
The technologies are available today at much lower costs than any 3G rollouts.
There is already extensive global connectivity on fibre. What is required
is for service providers to change from a circuit-switched mindset to
an IP-based mindset.
This does not mean that the telephone network should be abandoned. It
will continue to be the basic communications infrastructure for sometime
to come. It can indeed continue to provide an alternative tier of affordable
(but slower) access to the Internet. But the IP-based network with always-on
wireless broadband access will need to be put in place for those who have
already moved to the next tier so that they can keep pushing the frontier
of possibilities in communications.
ISSUES
Although a powerful tool for empowering consumers and a new media for
businesses to exploit, the Internet provides green-field challenges to
both authorities and users. As examples:
- The creation and management of new top-level domain names and multi-lingual
domain names need early resolution to cater to the needs of users rather
than narrow private interests
- The presence of irresponsible parties who are out to exploit the anonymity
of the Internet to disseminate hate messages, to misrepresent, and to
conduct unethical businesses must be curtailed to protect the innocent
law-abiding masses
- The plight of individuals who may lose control of their privacy to
over-enthusiastic marketers and find their personal information used
as tradable commodities must be addressed
All these issues require a lot of trust, understanding, patience, and
hard work amongst the international community so that equitable solutions
can be found to realise the power of the Internet.
REGULATORY MATTERS
The broadcasting and telecommunications industries are normally considered
as separate sectors for the purpose of drawing up regulatory frameworks.
These barriers become artificial under a convergence environment. Regulatory
rules can delay convergence from happening, thus denying consumers and
service providers the potential benefits of advancements in technology.
Recognising this, Malaysia had taken the first step towards facilitating
convergence by introducing the Communications and Multimedia Act 1998,
the world's first convergence legislation that came into effect on 1 April
1999. The government had also instituted the Malaysian Communications
and Multimedia Commission as the single independent regulator for broadcasting,
communications, and online services.
Prior to the implementation of the new Communications and Multimedia
Act, licenses issued were service-specific and technology-specific. So
there were licenses for domestic telecommunications services, licenses
for mobile telephony services, licenses for free to air television broadcasting,
and so on. All other services that did not quite fit in these broad categories
were lumped under value added services licenses. In each case the licenses
specify the services that may be provided and the corresponding technologies
and networks that may be used to support those services.
The new Market Structure for the Communications and Multimedia sector
in Malaysia
The Communications and Multimedia Act 1998 has organised the communications
and multimedia sector into just four economic markets, i.e. a market for
content, a market for applications services, a market for network services,
and a market for network facilities.
We believe that our approach in organising the sector into technology-neutral
and service-neutral markets will facilitate the introduction of new services
using new technologies that are unavailable today without the need for
complicated licensing. Thus, the new regulatory framework does not require
separate licenses to be issued for the provision of 3G services or for
digital broadcasting.
CONCLUSION
The ICT landscape of the near future will likely see convergence services
with the Internet as a communications medium that integrates voice communications
with rich multimedia content that had traditionally been broadcast over
television. Increasingly ubiquitous always-on broadband wireless access
services will provide users with instant connectivity to the rich resource
of the Internet regardless of where they are.
But a separate IP-based network will be required because the existing
telecommunications network was not designed to be a multimedia distribution
infrastructure.
Governments must also work together to tackle the potential problems
transcending national borders that can inhibit users from exploiting the
power of the Internet. Regulatory frameworks must be in place to make
convergence not just a technological promise but a market reality.
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